@import url('https://fonts.googleapis.com/css?family=Roboto:300,400,500,700,900&display=swap');
*
{
  margin: 0;
  padding: 0;
  box-sizing: border-box;
  font-family: 'Roboto', sans-serif;
}
section
{
  position: relative;
  display: flex;
  justify-content: center;
  align-items: center;
  min-height: 100vh;
  background: #111;
  overflow: hidden;
}
section .text
{
  position: relative;
  color: #fff;
  margin: 40px;
  max-width: 1500px;
  user-select: none;
  font-size: 5em;
}
section .text span
{
  position: relative;
  display: inline-block;
  cursor: pointer;
}
section .text span.active
{
  animation: smoke 3s linear forwards;
  transform-origin: bottom;
}
@keyframes smoke
{
  0%
  {
    opacity: 1;
    filter: blur(0);
    transform: translateX(0) translateY(0) rotate(0deg) scale(1);
  }
  50%
  {
    opacity: 1;
    pointer-events: none;
  }
  100%
  {
    opacity: 0;
    filter: blur(20px);
    transform: translateX(300px) translateY(-300px) rotate(450deg) scale(3);
  }
}